Choose Life S.C.
The Choose Life S.C. car tag has a long history. In 2000, the South Carolina General Assembly passed a Choose Life tag. It was signed into law by then Governor Jim Hodges but immediately challenged in federal court by the mega abortion business Planned Parenthood. In 2001, the U.S. 4th Circuit Court of Appeals struck down the Choose Life tag in South Carolina on the grounds that the "Choose Life" message was unconstitutional because the General Assembly did not provide a "Choose Death" message. Read the case dispute HERE.
In 2006, the South Carolina General Assembly responded by passing legislation giving the South Carolina Department of Motor Vehicles the authority to assign specialty tags for qualifying nonprofit organizations. At that point, South Carolina Citizens for Life was finally able to acquire the tag.
As of June 2021, there were 370 active Choose Life S.C. plates.
The Choose Life S.C. campaign's goal is to raise $100,000 in 100 days from the sale of the Choose Life S.C. DMV license plates. Proceeds will help fund the South Carolina Association of Pregnancy Care Centers in its mission to support women in unplanned pregnancies.
The 100 days of the campaign, May 31 - September 6, coincides with what is known as the "100 deadliest days." According to AA Carolinas, there is a 14% increase in crash fatalities involving teens between Memorial Day and Labor Day. The Choose Life S.C. car tag campaign promotes the right to life message and encourages safe and courteous summer driving.
This campaign is intentionally designed to combat the false narrative that the pro-life movement is merely "pro-birth" and does not care about babies after they are born. Often times, pregnancy care centers walk with women and their newborns for years after the child's birth.
We are encouraging advocates to purchase Choose Life S.C. license plates and to share via social media how they demonstrate care for themselves and others while driving.
Pro-life advocates who purchase a plate can share their pro-life story and automobile safety habits on social media using the hashtag #ChooseLifeSC. Those who already own a car tag are also encouraged to share their stories with the hashtag and tag South Carolina Citizens for Life.
You can follow SCCL on Twitter and Instagram @life4sc and Facebook @SCCitizensforLife.